Latest Issue
Volume 33, Issue 1:
The HEURISTIC! Squelch

International Investigation Unearths Denim Underground

Levi Strauss & Co., in conjunction with other denim manufacturers, has concocted a diabolical secret network with ultimate long-term goals set on world domination, investigators found Tuesday. The plot, the likes of which the world has never before seen, calls for the gradual breakdown of resistance through global popularization of blue jeans.

According to authorities, the denim industry has used its international marketing influence to popularize tighter, form-fitting fashions for males, mostly outside the U.S. By promoting and facilitating “testicular asphyxiation,” the denim industry planned to ultimately bring about a mass sterilization epidemic overseas, thus assuring the future prevalence of American seed worldwide.

“The knees of resistance quiver more by the moment! Soon all six useful continents will yield to Straussania, capital of the world,” said Cecil Von Dement, CEO of Wrangler jeans. “Real. Comfortable. Total submission!” he added before twisting a well-waxed handlebar mustache and dramatically fleeing reporters as ominous organ music played.

“I think the idea is that every man will be too emasculated to notice the takeover,” the organist later commented when questioned.

The baggy styles so long popular in the states have allegedly been a conscious move to preserve a strong, fertile population of Americans, whose natural cultural imperialism would eradicate any remnants of other culture after the supply of foreign offspring dwindles.

Top Ten Forgotten Pop Songs About Child Abduction

  1. I’m So Angry, I Take Your Baby
  2. Teacher’s Hot For Me
  3. Help!
  4. Leaving On a Jet Plane (Against My Will)
  5. Lucy in the Sky with a Gag and Tied Wrists
  6. Burning Down The House to Cover My Tracks
  7. I Want Candy
  8. Sexy and Seventeen
  9. Smells Like Kidnapped Teen Spirit
  10. Baby Got Back to His Parents. Eventually.

Top Five Orientation Sessions

  1. When Helping Hurts: Learning to Love Your Cactus Plants
  2. Sexual Orientation Orientation
  3. This is a Pain Stick: Getting Along With Orderlies at Your Mental Institution
  4. So You’ve Joined the Space Program Ice Cream Social
  5. The Uterus, Your New Home

Top Ten Reasons You’re Hanging Upside Down

  1. Turning frown upside down
  2. Y’ain’t got no neck
  3. Hiccups
  4. You just invented a new language in which “upside down” means “curtains.”
  5. To protect yourself from that one serial killer who only kills right-side-uppies.
  6. You’re a dyslexic bat in bizarro land
  7. You’re an American flag in Berkeley
  8. You’re a crucifix in hell
  9. So you can ask other people “how’s it standing?”
  10. You stole a horse …. in Australia.

Dreams Throughout History

Caveman times

U'tuck and I are out deer hunting but there's no deer and it's
late at night. U'tuck tells me that he has an idea but he can't
tell me until I push this big heavy rock over a hill. I do it, but then he
says that he told me already and I feel embarrassed. Also, I realize I'm
naked but that's OK because I'm always naked anyways. I get very
confused and try to drink a fish.



Roman times



I'm in the temple of Venus trying to get a date for the solstice festival
but it's really crowded. I realize that everything everyone says is
rhyming and no matter what I say people act like what I'm saying rhymes
too. I run into the coliseum and my mom is there battling a tiny dog. Someone
explains that she has to do this because she didn't rhyme her words
and then I spend the rest of the dream avoiding conversation and just trying
to use gestures a lot.



Middle ages




I'm at the blacksmith shop and everything's normal except it's
not really the blacksmith's shop, it's the chapel. Father Simone
is there and he's the blacksmith but he's eating fruit. I'm
trying to get my knife sharpened but Father Simone keeps on talking about
how much he loves mutton tips. I try to find my knife in the back room and
though I expect Father Simone to try to stop me, he just stares out the window
licking his lips and muttering "Barcelona."




Industrial revolution



My shift is over and I'm trying to find my way back home. Somehow I
understand that it's Christmas even though it's not snowing and
so I go to the company store to purchase fancy apples. The general store
is on fire but the clerk insists that it's normal and that the apples
are OK because they're going to be baked anyways. I buy the apples but
on the way home I realize I'm on fire too. My wife tries to put me out
but we can't and we decide to just not celebrate Christmas. We sit down
and play hopscotch but I get two tries since I only have one arm.



Modern Day



I'm in a breakfast store so mostly, they just sell cereal. The store
is run by my mom's Chicano friends and they offer me pizza. I'm
looking through all the cereals and I find one called "Pips and Dops".
I inquire as to what's in it and the clerk says that it's made
from the food that two separate varieties of ants bring back to their nest.
I ask him what the ants eat since their food is in the cereal. He says he
doesn't know so I thank Ernesto and leave the store.



Future



I'm taking a hover over to my brother's girlfriend's house
to drop off some new cleaning nanos. I get there and discover that the nanos
have escaped from their canister. This really old guy who reminds me of my
friend's boss is there and he tells me that I should have paid more
attention and that the bots have gone down a recyc-pit. I get really really
afraid because apparently these nanos were very expensive and my brother
meant them to be a present. I decide to spend all my credits on a transport
but I take the wrong one and end up in a marching band. I find I have a flute
that I haven't played since I was a kid and so I try to fake my way
through a Chopin nocturne arranged by John Philip Sousa.

Inside a REVIEW Editorial Meeting

SARAH: Okay, everybody, Erin is back from Wine and Cheese Palace so we can
start the meeting. Ryan, please read the minutes from the last meeting.

RYAN: Okay, discussion of old business, 5 minutes spent assigning articles.
Break to discuss Indie Rock in approving terms, although fearing for its
musical soul in the face of increasing commercialism. Remaining three hours
spent putting little injokes into the headline.

SARAH: Thank you, Ryan. New business: assigning articles. I understand Susan
here wants to write about her first Lesbian experience with an Indian woman,
so she’ll be reviewing The Country Bears.

SUSAN: Is it okay if I write it entirely in first-person Confessional style?

SARAH: Sure. How was the sex?

SUSAN: Poor.

SARAH: Then we’ll go with ‘Bears fails to satisfy’ as the
headline. Mike, can you handle Music Reviews this week?

MIKE: Fuck popular music! Fuck popular music! Fuck popular music!

SARAH: Perfect. Also, here’s the Obscure Words Bingo list this month.
Fit five in a row into a sentence, and you win a badly copied bootleg tape
of Thom Yorke humming ‘Like a Virgin’ ironically. Scott wins last
month’s prize of a Transformers robot with Bjork’s head for fitting
‘Prurient, Lachrymose, Proletariat,’ and ‘jejune’ in.

SCOTT: Thanks Sarah, but I gotta go. I’m interviewing an old but bright-eyed
artist making an obscure comeback after several small mid-70’s successes.

RYAN: (mutters) Lucky.

SCOTT: (teasing) Besides, Erin brought a ’97 LaTour when everyone knows
that the only ’97 Merlots worth drinking came from Australia.

SARAH: And those were Shirazs! (general laughter)

ERIN: (defensively, angrily) Well, at least I’m not wearing Calvin Klein
multi-weave white socks! You– POSEUR!

(shocked silence)

SARAH: (softly) Lets not say things we can’t take back.

ERIN: (sobbing) I’m sorry.. I’ve just been under so much stress–
my new boyfriend keeps taking me to these wide-release movies and asking
me if I like them. I tell him they’re great, but inside I’m just
crying. I’m just crying.

SARAH: (hugs) I think we need to take a break. Good meeting, everybody.

SCOTT: Hey, we all wore Atari t-shirts again. That’s so weird.

Why English is the Best Language Ever!

Look, I’m sure you don’t need a whole lot of convincing. We all
know English is the linguistic top dog (not to be confused with the Linguica
Top Dog). But just in case there’s any confusion, here’s how English
stacks up against a few challengers.

English vs. Spanish


The reason why English is superior to Spanish is the element of surprise.
In English, an exclamation point can sneak up on you; it is a dramatic, often
unexpected ending to a sentence. In Spanish, that exciting conclusion is
telegraphed. One sees the upside-down punctuation, and automatically, one
anticipates the exciting conclusion at hand. When the right-side-up exclamation
point arrives, it is but anticlimax.

 



English vs. French


Look, Frenchies, without us, you'd all be speaking German, OK?

 



English vs. Hawaiian


Hawaiian is ostensibly a very functional, useful language. In fact, the word
"aloha" means both "hello" and "goodbye"! How
magical that the same word can mean two totally opposite things! Of course,
historically, that led to a few problems:


December, 1941 - Oahu


Lookout #1: Man, we sure lucked out being stationed here in Hawaii. 
Lookout #2: You said it, mister. Hang on, we're getting a message.
It says ma'iuauaua'liau'au. 
Lookout #1: Ma'iuauaua'liau'au? What does that mean? 
Lookout #2: According to my Hawaiian dictionary, it means "skies
clear, no danger..." 
Lookout #1: Great! 
Lookout #2: ...or, "imminent Japanese sneak attack." 
Lookout #1: That's bad. How do we know what they meant? 
Lookout #2: Beats me. Don't worry about it - I'll get you
another mai tai. 
Lookout #1: Mahalo.



 



English vs. German:


Look, Krauts, without us, you'd all be speaking French. Well, you'd
probably still be speaking German, but in France or England maybe. But, without
the Romans and Visigoths, you'd all be speaking Hunnish, OK?

 



English vs. Old English:


When I was a freshman, my roommate's name was Yi. We didn't really
get along. One day, when I was bitching to my friend about him, I said something
like "Yi annoys the hell out of me." My witty friend shot back,
"I understand you're annoyed, but why are you speaking in Old
English?"

Anyway, choosing between English and Old English is kind of like choosing
between accessing the internet through a cable modem or by yelling into a
Dixie cup attaching to a string. Plus, when you're yelling into the
Dixie cup, you have to pronounce every single consonant, since there are
no silent letters. Also, it's the 11th century, so most of the online
content is just Beowulf fan fiction anyway.

Final score: English, 5; Non-English, 0. USA! USA!

Guy With Nut Allergy Has Trouble Selling Nut Allergy Movie Idea

Bay Area paralegal and nut allergic Nathan Tholom continues to be frustrated by the lack of interest in his idea for a movie centering around nut allergies.

“It would be about this guy, who’s allergic to nuts,” explained Tholom to a group of coworkers during a recent break. “And he’s this insane chemical engineer, and he develops a chemical that kills only nut-bearing plants. So it’s like the nut plants are allergic to it. He sees it as poetic justice.”

The handful of Tholom’s colleagues who didn’t walk away immediately upon realizing he was talking about allergies again began exchanging amused yet troubled glances as the would-be screenwriter continued. “So he embarks on this world-wide crusade to rid the world of all nut-bearing plants. He wants to make them all extinct.”

As if that weren’t a retarded enough premise, Tholom’s friends would later comment, the allergic madman wouldn’t be alone in his crusade. “He’d have this whole group of followers, all allergic to nuts, who follow him like some sort of civil rights leader. There’d be this dramatic moment when he’s giving a speech to a rally of his supporters, and he thrusts like a Snicker’s bar or something in the air and yells, ‘How can we ever be safe in a world where poison is sold as candy on every street corner?’ And then the crowd would cheer and, like, shake spears or something.”

Tholom went on to explain that candy companies would form elite paramilitary groups to oppose the madman’s goal, armed with nut-based weapons like firehoses filled with peanut oil and nut cluster bombs. He then embarked on a detailed account of one planned scene in which pro-nut militants torture an allergic P.O.W. by smearing peanut butter in his nostrils with a Q-Tip.

“Not many people realize this,” Tholom explained, “But people with nut allergies have skin reactions if they even touch peanuts. The insides of the nostrils are really sensitive, so it would burn a lot, and then the vapors would make the guy sick to his stomach and lead to breathing difficulties.” Nathan then interjected a personal anecdote about this one time, when he was in the cafeteria, and he grabbed a handful of what he thought were sugar cookies. They turned out to be peanut butter cookies, and by the time he got back to his table his hand was “on fire.”

Those who had still not returned to work by this point were finally treated to the working title of the cinematic masterpiece, which seemed to make Tholom more giddy than anything he had previously described. The tentative title is In the Nuts.

While the legal administrator seems to have the plot solidly worked out, he says the ending is still “up in the air.”

“I was thinking maybe, I could have him succeed. He would wipe out nuts forever, and be able to eat anything he wants. Only then, he suddenly develops an allergy to eggs, but he really likes chicken, so he can’t make chickens extinct. There’s really a lot of room for irony in this thing.”

Sadly, Tholom has had trouble gaining support for his endeavor. “I’m really glad he’s going to be a lawyer,” commented Connie Jackson, a file clerk in the office where Tholom works. “And I hope he never makes enough money to back that stupid movie.”

Jesus-Themed Bong Remains Unsold

It seems safe to say that none of the toke-addled, black-clad, sore-assed clientele of Pat’s Puff Palace are getting high on Jesus. Store owner Patrick Uter’s problem is that they won’t get high with God– by buying one of his Christianity-themed bongs.

“I saw them in this catalog I had and I figured, hey, Jesus is like the original hippie, right? I thought it’d make a good gag joke, like you can light up with the Lord,” he remarked, gazing wistfully at the smiling visage of the Lord’s son on the decorative bong. Uter blamed the bong’s refusal to sell on a high price and the utter lack of sarcasm in the design.

“I would’ve thought it’d be ironic, like with Jesus winking and giving a thumbs up or something. But instead he’s just smiling at you like, I don’t know, he loves everybody or something. It’s more creepy than funny.”

Customer Jennifer Neton agreed, “His face is painted right where you take the hit. I don’t want to be having a religious experience and start thinking ‘Fuck, what if this is a real religious experience?’ I don’t want to be worrying about that when pot is fucking expensive.”